How To Protect Your Brand From Facebook Bullies

What's the best way to handle defamatory posts on Facebook?

What should you do when someone posts nasty things on your brand’s page?

Some advise that you never, ever delete negative posts because that might motivate the poster to write their complaints elsewhere — the complainer could also come right back and post on your own wall that you deleted the previous posting.

Dealing with a defamatory post is not that black and white — it is important to note there are no absolutes in social media because you are dealing with human behavior, which is unpredictable.

That said, we support brand transparency, but as social media managers we must make a judgment call based on the brands we represent.

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