How To Prevent Your Own Facebook Weinergate

Before you get worked up hoping to get a peek of another politico shedding a three-piece suit in favor of a birthday suit, relax. With the 2012 presidential race in full swing, we thought it'd be helpful to share a few tips on leveraging social media to gain a leg up in the political arena. Despite recent follies by several of our nation's leaders, many social-savvy politicians are exercising their right to share with a more fan-friendly approach. The 2008 presidential election put Facebook on the map as a credible tool for building a following and helping raise funds -- in fact, over 85 percent of Obama's funds were raised through social networking. Facebook is brimming with vocal and politically-oriented citizens. A recent Pew study found that compared to others on the Internet, people who log onto Facebook several times a day are: two-and-half times more likely to attend a political rally or meeting 57 percent more likely to persuade someone on their vote 43 percent more likely to have said they would vote. Whether you're a presidential hopeful, a small-town sheriff, or a city council contender you can feed this flock with an intelligent social media strategy built around a custom Facebook page. Using the right tools, politicians can publish share-worthy content and cultivate two-way conversations for next to nothing (without having to pull their pants down). Here are a few bona fide Facebook tactics currently being used by politicians: Leland Yee: California state Senator Yee is running for a new title, mayor of San Francisco, and is recruiting people to help promote his campaign with a compelling sign-up app like this one. Herman Cain: This long-shot Republican presidential candidate from Georgia hosts articles with a document display app to showcase his 'common sense' platform and encourages his fans to share. Congressman Paul Broun: A social video channel app used by incumbent Broun helps share his views and is a low-cost alternative to traditional television commercials. It's no surprise that Facebook has become a must-have tool in the arsenal of politicians both in-office and on the campaign trail. Looking to stir up grassroots support and increase voter turnout on election day? Then upgrade your idle Facebook page into a social media soapbox with motivating apps. If you didn't already have a get-out-the-vote strategy, you do now. Happy campaigning. Guest writer David Brody is in charge of promotion strategy and creative concepts at North Social.

Social Pro Daily

How To Prevent Your Own Facebook Weinergate

Whether you're a Presidential hopeful, a small-town sheriff, or a city council contender you can can publish share-worthy content and cultivate two-way conversations on Facebook for next to nothing.

Guest

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Guest