6 Steps to Measure Social Media ROI [INFOGRAPHIC]
How do you measure social media return on investment (ROI)?
It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.
First, set your conversion goals – this will be unique to your business but in most cases it will be a measurable action that ultimately results in an end purchase.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in