How To: Make Sure Your Launch Event Goes Off Without a Hitch

launchevent.jpg’s “PR Perfected” series continues today with our latest “how to” on mastering “The Launch Event.” Plenty of PR professionals have thrown big events, and many are in the process of doing so around the holidays. This article gives on tips on how to make sure said events work out perfectly.

One PR pro advises on physical invites over digital:

“In a world where everything is electronic and viral, sending invitations in the mail makes guests feel special and makes your event stand out,” says I’na Saulsberry, celebrity event planner and founder of the Starfire Group. “Physical invites also give the guest a visual reminder that they can stick on their refrigerator or wall, as opposed to an evite which is often forgotten about, deleted or lost in an email inbox.”

The full story is available to mediabistro AvantGuild members. AvantGuild is mediabistro’s premium membership service, offering detailed “how to’s” and other career development content, a mastheads database, how to pitch articles and much more. The service is very affordable — basically what you’d spend on a night of drinks at those holiday/networking parties but without the awkward small talk.