How To Make Sure A Potential Client Doesn't Steal Your Ideas In The RFP Process

Unfortunately, potential clients “stealing” an agency’s ideas during the RFP process is a common occurrence. So common, in fact, that the Public Relations Society of America (PRSA) launched a PSA campaign this week that “encouraged practitioners to weigh closely the ethical implications of requiring speculative ideas from agencies during new business presentations.”

PRNewser spoke with PRSA Chair and CEO Gary McCormick today who said the campaign is in response to more RFPs out on the market and brands increasing the number of companies they are asking to bid.

“Presenting

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