How to Help Your Brand Connect to LGBT Audiences
Now that the majority of Americans (if not the majority of American states) have accepted same-sex marriage and effectively welcomed the LGBT community into mainstream culture, brand strategists are brainstorming over how to make the most of a large and passionate demographic. Why? Well, gay men and women do “have the largest amount of disposable income of any niche market,” so…money.
That’s according to Community Marketing Inc., a gay-centric research organization that just released its 7th annual LGBT community survey of more than 30,000 consumers in 100 different countries.
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