How to Get the Most From Your Social Marketing Investment
For marketers investing more and more of their budgets into social, putting the data into context to deliver personalize messages in real-time, is the key to making their efforts worthwhile.
According to a Marketo-sponsored report from the Economist Intelligence Unit, 40 percent of marketers plan to invest the majority of their marketing budget into social.
According to Elaine Feeney, CEO of social intelligence company Wayin, making a bigger investment in social is an effective use of marketing dollars. Feeney says social enables marketers to develop more targeted campaigns.
Instead of the old mass marketing model of casting a wide net, social enables marketers to identify people already interested in the products or services they’re offering.
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