How To Forge A Brave New Mobile Career

Here are some excerpts:

When it comes to writing content for mobile apps, brevity is best. “Keep it very succinct,” urges Julie Springer, president and co-founder of EndlessBeauty.com who oversaw the launch of Endless Beauty’s iPhone and iPad apps. “People don’t like to sit and scroll through the mobile device, so take into consideration that your real estate is really small and put your most compelling content first.”