How to Find the Person Who Broke the Embargo

It’s an annoying process among journalists and publicists alike. A company plans a launch of a new product or wants to break news, so the publicist goes to journalist to tell them about the story. But the company often only wants it to go live at pre-specified time, so the two groups agree on a publishing time. This embargo on the news often stands for everyone the publicist contacts.

But then someone breaks the embargo early, grabbing all the early page views.

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