How to Engage a TV Audience on Social Media -- An Interview with CBS News' Susan Zirinsky

"I don’t ever think, I’m doing that to increase my ratings," said Susan Zirinsky, executive producer of the “48 Hours Mystery” broadcast on CBS News. In a recent interview with Social Times, Zirinsky explained how the television series about unsolved murder cases found a second home - and a new voice – on Facebook and Twitter.

 

“I don’t ever think I’m doing that to increase my ratings,” said Susan Zirinsky, executive producer of the “48 Hours Mystery” broadcast on CBS News. “I’m doing social media because I want us to be part of the world’s discussion about law and justice.”  In a recent interview with Social Times, Zirinsky explained how the television series about unsolved murder cases found a second home – and a new voice – on Facebook and Twitter.

According to Reuters, between 25 percent and 75 percent of people who watch television are engaging with another screen at the same time.

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