How to Build Your Business on a Foundation of Social Media Influence

Sports nutritionist, fitness trainer and founder of Natalie Jill Fitness says social is the shortcut to plugging into your target audience.

Big brands have definitely infiltrated social media, but it’s the small-business owners and solopreneurs who developed the early use cases for social media marketing. With big networks going pay-to-play and the increase noise:signal ratio, standing out on social is harder than ever for smaller brands who depend on content marketing to grow.

For all the talk about declining organic reach on Facebook, there are still ways small business can leverage social media without breaking the bank.

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