How to Build a Customized Facebook Landing Page Using Iframes

Luxury apparel brand Lacoste has built up a Page on Facebook that has almost six million fans, and it has done so with the help of a landing page that encourages first-time visitors to immediately interact with it, either by Liking the Page or by using a branded application.

While Facebook by default sends users straight to a Page’s Wall, Lacoste provides a good example of why you should consider a more sophisticated approach to engaging users — especially because Facebook itself has recently changed the options for what you can and can’t do with Pages.

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