How to Be Your Own Publicist: Creating Your Brand, Perfecting Your Message

Be-Your-Own-Publicist-ArticIn this day and age, we’re basically all our own publicists. Sharing our witty words on Twitter, our perfect pictures on Instagram and our professional achievements on LinkedIn. It’s almost become second nature to promote yourself via social media.

But there are myriad ways to get your name out there, both on and offline. We recently spoke with several branding experts who revealed five key ways to market yourself. The first thing to do is develop your brand and messaging:

Jeffrey Hayzlett, host of The C-Suite on Bloomberg, explains, “Every person is [his] own brand and you have your own promise to deliver. Do you want somebody else telling that story or do you want to tell it?” The author and speaker adds: “If you don’t represent yourself, someone else will do it for you. I would much rather control what’s said of me and how it’s said than having other people do it. And I’d like to react to that as well.”

[Beth Feldman, co-founder of BeyondPR Group] suggests reading Outliers by Malcolm Gladwell, especially the part about the “10,000 hours” rule. The gist is if you can determine in your life where you’ve spent 10,000 hours doing something, then you will feel the most comfortable talking about it and becoming an expert. “The more experience you have, the more comfortable you will feel and the more people will take you seriously,” she says.

For more advice, including how to choose the right partners when cross-promoting, read: How to Be Your Own Publicist.

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@aneyafernando Aneya Fernando is digital projects manager at Adweek.