How the NFL and EA Revealed the 4 Players to Earn 99 Ratings in Madden NFL 20

The league’s The Checkdown unveiled parts of a Los Angeles mural on its social accounts

Los Angeles Rams defensive tackle Aaron Donald was the first player revealed National Football League/The Checkdown/Electronic Arts
Headshot of David Cohen

Four National Football League players received the best possible rating in Electronic ArtsMadden NFL 20 video game, 99, and the league and the developer came up with an innovative way to showcase the four members of the 99 Club.

NFL social media brand The Checkdown teamed up with EA on a mural at 2270 Venice Blvd. in Los Angeles, where one player was revealed each day over a four-day period.

The mural was painted by artist Jaime Guerrero.

The four players to achieve the coveted 99 rating were: Los Angeles Rams defensive tackle Aaron Donald, Seattle Seahawks linebacker Bobby Wagner, Chicago Bears LB Khalil Mack and Houston Texans wide receiver DeAndre Hopkins.

The Checkdown used its Twitter, Instagram and Facebook accounts during the four-day stunt. David Cohen is editor of Adweek's Social Pro Daily.