Publishing News

How the New Microsoft News Combats Fake News, Makes Publishers Money

$600 million has gone to publishers in the last 4 years

Microsoft News has delivered more than $600 million back to publishers in the last 4 years .Photo Illustration; Trent Joaquin
sara.jerde
By Sara Jerde

Microsoft News, on MSN.com and a recently redesigned Microsoft News app, unveiled a new look, touting its human reach in deciding what appears on the website all while paying publishers to host their stories.

Since launching in 1995, Microsoft-owned MSN now claims to have a monthly reach of nearly half a billion people. Microsoft News can also be found on Skype, Xbox and Outlook.com.

And while artificial intelligence is part of the curation process, so are humans.

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sara.jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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