When you think of savvy digital marketers, an office supply retailer may not be the first name that comes to mind. But over the past two years, Staples has opened three innovation labs—staffing roughly 170 employees in Seattle, San Mateo, Calif., and Cambridge, Mass.—to accelerate the brand’s push into e-commerce.
In Cambridge, the retailer’s Velocity Lab employs 55 people who focus on making mobile commerce as smooth as possible. That's probably a smart move since Forrester Research predicts that mobile will generate 66 percent of growth for online advertising over the next five years.
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