Just when marketers thought all hope was lost and that they’d never see big numbers from organic engagement on Facebook again, the app released news that could put them back in the game.
At Facebook’s F8 developer’s conference in April, CEO Mark Zuckerberg introduced a new site and app design, placing private messaging and groups at the heart of the experience. Like many of Facebook’s changes over the years, some marketers yawned while others tried to get ahead of the curveball that could have potentially meant a drop in clicks and engagement.
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