How Social Media and User Generated Content Drive Sales (Infographic)
Social is a great way to raise brand awareness while customer reviews are helpful during the research stage of the customer journey.
It can be tempting to only interact on social media by posting meticulously crafted marketing messages. However, user-generated content tends to lead to better engagement, and engenders brand trust among consumers. An infographic from Social Media Link shows how impactful online reviews can be in the early stages of the purchase pipeline.
Social media can be instrumental in driving awareness. At least once a month, 83 percent of survey respondents heard about a brand or product on social media before they heard about it from any other source.
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