How Should Fashion Magazine Publishers Handle China?
Despite recent indications of a financial slowdown, China remains an economic juggernaut. An emerging middle class is changing the way millions of Chinese people perceive materialism and the value of owning luxury items from Gucci hand bags to Rolex watches. This is welcome news, of course, to high-end brands in a flagging global economy.
This article in The New York Times about fashion magazines—Vogue and Harper’s Bazaar, for instance—proliferating in China, raises a poignant issue that characterizes the challenges many PR efforts face when crossing cultures.
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