How PR Helped 'The Hurt Locker' Beat 'Avatar'
Twitter already predicted the upset that took place last night, as “The Hurt Locker” beat out “Avatar” for best picture at the 82nd Annual Academy Awards.
However, some traditional PR tactics are in part responsible for how “Hurt Locker” beat the much more well known, and well funded “Avatar.”
Hurt Locker distributor Summit Entertainment hired agency 42 West to handle PR for the movie’s best picture push. Specifically, former Miramax executive vice president of publicity Cynthia Swartz.
Reuters reports:
What
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in