How the Power of Employee Engagement Will Boost Your Business

A meaningful workplace translates to better performance

What if you could attract, retain and engage the world's best talent with purpose-driven employee engagement? And what if you could increase employee productivity while inspiring your workforce to become brand evangelists reaching millions of people with just one­ click?

CJ Follini

Purpose­-driven employee engagement that utilizes advanced VR, AR & 360-degree video and presents a holistic strategy for an employee's emotional, spiritual, physical and professional growth needs could be the disruption that makes a difference.

BusinessDictionary.com has defined employee engagement as "the emotional connection an employee feels toward his or her employment organization, which tends to influence his or her behaviors and level of effort in work related activities." To create such an emotional connection, a company has to treat its employees as its first customer. Employee engagement can make the difference between success and failure, as disengaged employees are estimated to cost the U.S. economy billions in lost productivity, accidents, theft and turnover.

In contrast, organizations with highly engaged employees had an average 3-year revenue growth 2.3 times greater than those whose employees showed average engagement. And 79 percent of today's graduates consider a company's corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study. Purpose­-driven content and sponsored volunteer activities have proven to be the most effective means of increasing emotional investment for employees, making the workplace more meaningful, productive and just plain irresistible.

Unfortunately, today's employee engagement landscape consists mostly of uber­ specialized technology platforms that while highly functional, usually don't address all of their employees' needs especially when it comes to content­ creation, social sharing and wellness. Thus quickest path to a successful program would be an easy­ to­ use, singular platform presenting a 360­-degree offering for emotional, spiritual, physical and professional growth with meaningful content distribution and sharing, particularly immersive video. This places technology in the service of companies and society in an organic way that engages and champions the individual as they build a socially ­conscious, positive self­ esteem.

With this in mind, here are eight elements critical to really tapping into the power of employee engagement.

Content Centric 

A company that provides entertaining and inspiring, yet deliberately transparent content can increase employee engagement and inclination to share positive stories about its company and its fellow employees.
 Activating employees as co-creators of the corporate message in this way fortifies internal reputation and enables another way to externally represent the brand. As such, an employee engagement portal should provide one-stop content distribution from across all company channels, as well as allow for employee content creation and management within the platform. 


Video in particular is the most easily consumable and shareable form of media—it represents an increasing share of digital/mobile ad spending, with growth driven by a substantial increase in mobile video allocations. The latest VR, AR, and Google 360° advanced video techniques should be implemented for any truly holistic employee engagement campaign due to its potential to dramatically improve participation rates as well as enhance goal communication and content sharing both internally and externally.

Cause Driven

If CSR causes are the core of optimizing employee engagement, then cause-driven content is more effective toward engaging employees than any other. With a singular purpose-driven portal, brands and corporations could integrate all their CSR & cause initiatives into a database that provides employees with a searchable source of causes and ideas.

Nonprofits benefit from exposure on the platform so that brands and their employees can become familiar with causes and support them if they match the brand's mission. Employees wouldn't have to worry about where to have their donations matched, or what causes their company supports, and could track their individual, group and company social impact all in one place.

Authentic storytelling through social sharing 

The reach of online sharing by employees is growing as social media algorithms evolve. For example, Facebook's News Feed algorithm challenges companies to be smarter marketers and better storytellers to provide fans with content that matters to them. An individual employee sharing personally-created content deepens engagement for employees and, importantly, their social networks.

This "Inside-Out" approach starts from within—a company's talent, resources, customer relationships and distribution networks—and leverages these to reach company cause marketing goals through organic, authentic employee stories. With one-click social sharing on the platform, employees don't have to jump through hoops to get their stories out there, resulting in benefits for the business, associated nonprofits or causes and stakeholders (employees and customers).