How Personal Is Time Inc.'s Personal Magazine?

When they announced back in March that they were launching a customizable magazine, most journalist were a little dubious of Time Inc. new venture. Now out with its first test run of 31,000 copies, journalist Bill Mickey reviews Mine, review his personal magazine from Time Inc.

The first thing he notes is that he felt constrained by the choices that were suppose to tailored to his interest. The only magazines to draw articles from were Travel + Leisure, Golf, In Style, Money, Real Simple, Sports Illustrated, Time, and Food & Wine.

He

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