Amazon Prime Day shoppers incorporated Pinterest into their decision-making process, as searches for “Amazon Prime Day” skyrocketed by 1,345% in the week before the event compared with the previous week.
Pinterest provided some examples of categories and products that saw surging search activity on its platform.
Searches for “kitchen pantry organization” leaped 2,558% from July 15 through 17 (the sale took place July 15 and 16) versus the same time period in the prior week, and Pinterest said people were likely inspired by sale items including food storage containers and mop and broom holders.
Items like the Crock-Pot Express Crock 6-Quart Multi-Cooker, which was on sale for $49, likely drove a 2,506% spike in Pinterest searches for “easy slow cooker recipes.”
School may be out for the summer, but “Amazon Prime Day for teachers” was the top search item related to the event, and searches for “Alexa in the classroom” were up 299%.
All of the bedding items included in the sale likely spurred a 3,239% jump in searches for “box spring repurpose,” or taking old box springs and using them to build furniture, or using the springs as bottle holders or do-it-yourself lighting.
Speaking of the bedroom, Pinterest said searches for “bedroom wall art” were up 1,469%, while searches for “floor pillows” shot up 1,007%.