How People Are Using YouTube to Begin Planning Their Thanksgiving Feasts

Searches for ‘how to carve a turkey’ are up over 60 percent in the past year

YouTube created a data visual illustrating searches on its platform for Thanksgiving foods across the U.S.

The Google-owned video site provided data on searches for turkey, stuffing, mashed potatoes, cranberry sauce, pie, apple pie, pumpkin pie and pecan pie, and it broke out that data state-by-state.

YouTube’s Thanksgiving data visualYouTube

Highlights of YouTube’s findings included:

  • Search interest in Thanksgiving foods reached an all-time high this year.
  • Searches for “how to carve a turkey” have increased by more than 60 percent in the past year.
AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in