For The NYT, Digitizing 16,000 Recipes From Its Past Is Part of Securing Its Future

Food editor Sam Sifton says it's about service


Specs
Current gig Food editor at The New York Times
Previous gig National editor at The New York Times
Age 48



National editor to food editor seems like a big shift. How's that going?
Running [the national news] desk, it takes its toll. When the opportunity came up to help invent something new, to see if we could not take essentially what had been a morgue, all these old recipes that sat static in black and white in our archive, and breathe life into them, I thought, "Golly, that could be a pretty interesting thing to do."

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