Business Wire Pegs Press Release Costs Increase at 50%

Fred Godlash, a marketing specialist with Business Wire in Los Angeles, finally decided to do something about the fact that a six-year-old article at the BW end keeps grabbing eyeballs when people type in the Google search question, How much does it cost to write a press release? He wrote a new answer.

He’s not talking about the do-it-yourself Internet press release that today goes for pennies on the PR dollar and generates about the same ratio of response.

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