How Much Does a Celebrity Endorsement Bring to a Social Startup?

Celebrity involvement in startups was the buzz at the Variety Summit in Los Angeles. Read on for advice from the experts.

Celebrity involvement in startups was the buzz at the Variety Summit in Los Angeles.  Read on for advice from the experts.

L.A. startups are leaders in using celebrities to make their startups successful.  Creativity is trumping pure tech-savvy in the current social boom, say Hollywood-savvy execs and venture investors.

Celebrities are bringing their creative power to help with social media campaigns and product management. Celebrity driven L.A. startups include BeachMint, ShoeDazzle, Viddy, StageIt, MoonShark and Yowza – and don’t forget Justin Timberlake is a top executive at MySpace!

 

Give Celebrities Equity in Your Startup

“If a celebrity reaches out to a CEO and says ‘I love your product, I want to get involved’, it makes sense for the entrepreneur to make an equity grant to them” says Kent Goldman, Partner at First

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in