How Marketers and Businesses Can Start Using Facebook Places

Facebook has started making Places, its long-speculated location service, available to users. And while it is only available to users in the US, expect it to make a big impact with Facebook’s 500 million people worldwide as it rolls out to more users and devices around the world – Places is going to significantly impact the entire ecosystem of Facebook users and businesses. More than 150 million of Facebook’s users access Facebook on mobile devices, and some large portion have a phone that they’ll be able to use to check themselves in, check their friends in, and create a Place page about any real-world location.

In other words, any business or other organization with a physical presence should make sure to claim and manage their Place page.

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