How Major Retailers Can Improve the Effectiveness of Their Facebook Pages

According to a social media study released recently by Rosetta, 59% of 100 leading retailers are now using Facebook Pages to market their companies and products.  Some of the retailers included in the survey were Best Buy, Toys “R” Us, Kohl’s, and Wal-Mart.  Inside Facebook recently took a look at some of these pages to gain insights into the social media marketing strategies of these online and offline stores.

Here’s what we found: despite the fact that retailers’ Facebook Pages are informative, it quickly becomes obvious that there is a lot of room for growth.  For