It’s a no-brainer that digital technology is impacting newsgathering and reporting globally. How much? A survey of journalists worldwide by the Oriella PR Network, an alliance of PR agencies, found that 39 percent consider themselves “digital first,” meaning that they publish news as it breaks rather than waiting for the next print issue (see infographic).
Digital methods are key to tracking the effectiveness of journalists’ work; about 50 percent said they’re measured by the number of unique visits or views their articles receive, while scoops were cited by only 17 percent of respondents.
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