How Japan's social game regulations will impact GREE, DeNA and the U.S.

Update: As of May 9, GREE, DeNA, Mixi, CyberAgent, Dwango and NHN Japan have announced they are removing kompu gacha from all their games by the end of May according to industry watcher Dr. Serkan Toto. Developers using the mechanic in their games include Konami, Zynga, GREE, Klab, Namco Bandai and Sega.

Shares in GREE, DeNA and other Japanese game developers plummeted this weekend on the news that kompu gacha, an extremely lucrative mechanic found in Japan’s highest grossing mobile-social games, violates

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in