How Internet Users Create Their Own Filter Bubbles (Infographic)

The personalization internet users have come to expect reduces the diversity of content and ideas they see online.

From marketing to ecommerce to social media feeds, internet users have come to expect personalized content. However, this focus has led to concerns about users finding themselves in a filter bubble. An infographic from Hyper Island provides insight.

All online activity is tracked in one way or another. Signing up for most of the popular social networks such as Facebook, Snapchat, Twitter, Vine and YouTube leads to data tracking, which can lead to a more filtered experience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in