How iHeartRadio Generated 14 Billion Social Impressions for its Awards Show
Instead of sticking to just their native site, Facebook and/or Twitter, iHeartRadio embraced a variety of platforms, including Snapchat and Periscope. This gave fans a behind-the-scenes look.
Social was arguably the biggest driver of conversation around the 2015 iHeartRadio Music Awards, which celebrated Rihanna, Snoop Dogg, Justin Timberlake and some of the other biggest names in music.
The radio app company was able to generate more than 14 billion social impressions before, during and after the ceremony — beating last year’s mark of 8.5 billion, and more than the 5 billion social impressions generated by the Academy Awards this year.
How? Instead of sticking to just their native site, Facebook and/or Twitter, iHeartRadio embraced a variety of platforms, including Snapchat and Periscope.
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