How iHeart Reached 29 Million Monthly Active Users on Facebook
Despite heavy competition, iHeart has become the third largest app on Facebook and made developer Mmkay the seventh largest app developer by monthly active users, according to AppData, with 29.5 million people. What isn’t fully visible is how the developer managed to top heavy competition and become one of the most popular apps.
Well, we can’t underestimate the importance of heart-giving for people — it’s one of the classic themes for the many simple poking and gifting apps on the platform.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in