How the #IceBucketChallenge Went Viral

The #IceBucketChallenge flooded Facebook feeds, drew criticism, and has been credited with raising $100 million for ALS charities.

IceBucketChallenge

The first time I saw the #IceBucketChallenge, I was confused. Why was my friend having a bucket of cold water dumped on her head? Couldn’t she donate to charity without the ice bath? My Facebook feed has since been overrun with people being doused in ice water, nominating others to do the same.

It was at least a week before I discovered that the #IceBucketChallenge was a campaign to raise awareness and money to fund ALS research — a neurodegenerative disease also known as Lou Gehrig’s disease.

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