Green Giant will make its horse racing debut Saturday via California Chrome, the Breeders’ Cup favorite at Santa Anita Park in Arcadia, Calif. The brand, historically known as Jolly Green Giant, will appear on the green shirt and white pants worn by the horse’s jockey, Victor Espinoza, as part of a multifaceted sponsorship that involves livestreaming, social and TV.
The iconic mascot is on a comeback—similarly, as the campaign narrative for “The Giant Awakens” goes, to California Chrome, who won the Kentucky Derby and Preakness last summer before losing at the Belmont Stakes due to an injury out of the gate.
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