Performance Marketing

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

Making co-op easy for retailers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and mobile.

GE recently invited 40 merchants to promote local offers via Promoboxx's digital marketing system. In a two-week effort, GE reached 40 million local consumers on Facebook while garnering 1.7 million geo-targeted impressions on mobile apps such as TuneIn Radio, MeetMe, MLB, TextNow, WeatherBug, Accuweather and ABC News.

Here's how it worked:

Promoboxx developed ads and landing pages for General Electric's Slate Appliances line, offering a $500 rebate that was co-branded for the retailers, highlighting one of their local stores.