Honey Nut Cheerios wants to be the cereal of choice for gamers. And Gawker Media's gaming-focused vertical Kotaku hopes to make that happen by producing its first sponsored series for the General Mills brand.
"They had expressed strong interest in reaching out to millennial gamers," Paul Sundue, executive director of Studio@Gawker, told Adweek.
He added that gaming content tends to focus on, as you might expect, playing games. But the new four-part series Compete takes viewers behind the screens.
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