How to Determine How Frequently to Post to Your Facebook Page

The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains a detailed walk-through of how to measure the lifespan of your posts through Insights, and how to optimize for gaining new fans or link clicks. 

Facebook’s new Page Insights and some third-party tools can help you determine the lifespan of your Facebook Page updates. When your updates stop receiving Likes and comments, it may be time to post a new update to make sure you’re consistently engaging your fans.