How Facial Recognition Technology Works

It understands where things are, explains Haptik

Editor: Breana Mallamaci
Headshot of Chris Ariens

If you got a new smart device over the holidays, there’s a good chance it comes equipped with facial recognition technology. The smart tech unlocks your phone or tablet and allows quick access to a stored credit card, an airline app, bank account and so much more—all based on the unique features of your face. It also leads to questions about privacy and security.

But how does a camera-enabled device read your face? What are the most common misnomers? Audrey Wu, vp of strategic partnerships at AI platform Haptik for an explains above.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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