How Entenmann's Rose to 1 Million Likes on Facebook
Maureen Sticco, director of marketing for Entenmann’s, said she wished she knew who the 1 millionth fan was on the Entenmann’s Facebook page, “but there is no mechanism for us to be able to track who that person was. I wish. I would have loved to have done like a Publishers Clearinghouse thing for that person.”
Entenmann’s reached 1 million likes on its Facebook page July 27, slightly more than one year after it reached its 500,000th fan milestone. The company that makes everything from donuts to crumb cake attributes this to a combination of targeted advertising campaigns and organic posts on the social network.
Maureen Sticco, director of marketing for Entenmann’s, told SocialTimes that Entenmann’s launched its Facebook page in 2009, and since then it has focused on several promotions, including National Donut Day (when Entenmann’s donates $1 to Salvation Army for every person who likes the Entenmann’s Facebook page) and the 40th birthday of Rich Frosted Donuts in January.
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