With the presidential election behind us and the holidays ahead, there's been an interesting mix of digital marketing stats this week. Check out seven that caught our eye:
1. Voting at the expense of shopping
HookLogic, part of Criteo, found that an election can hurt online retailers. Its cross-client study discovered that ecommerce dropped 5 percent year-over-year (YOY) the day before the election, fell 16 percent YOY the day of and plummeted 23 percent YOY the day after.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in