How the Election Hurt Ecommerce and 6 Other Interesting Digital Marketing Stats

Plus, plenty of retail data

With the presidential election behind us and the holidays ahead, there's been an interesting mix of digital marketing stats this week. Check out seven that caught our eye:

1. Voting at the expense of shopping

HookLogic, part of Criteo, found that an election can hurt online retailers. Its cross-client study discovered that ecommerce dropped 5 percent year-over-year (YOY) the day before the election, fell 16 percent YOY the day of and plummeted 23 percent YOY the day after.

2. Black Friday shoppers are usually married

Experian Marketing Services worked with SpotRight to study consumers mentioning #BlackFriday on Twitter. The analysis found that Black Friday shoppers are 53 percent women, 60 percent between the ages of 26-50, and 73 percent are married.  

Their research also found that the top five brands associated with the hashtag so far are Target, Best Buy, Walmart, REI, Kohl’s and Foot Locker.

3. Foot traffic will be down on Black Friday, Foursquare predicts

Foursquare's foot traffic measurement system, called Place Insights by Foursquare, is being used to predict trends. The mobile-focused company forecasts that Black Friday foot traffic will be down at retail shops by 3.5 percent compared to last year. 

4. Mounds of messages

Facebook said its business pages get nearly 5 billion messages a month

5. Going public with it

Snap Inc., parent of Snapchat, is reportedly soon filing for an IPO, which could happen as early as late March. The company's valuation is now at $20 billion. When Facebook went public in 2012, it had a $104 billion valuation. 

6. An AI skills set

Amazon Echo's voice-recognition system entails "skills," which are vocal commands it can address with a reply. In all, there are more than 4,500 skills, with 700 new skills available in the last week or so alone, per Amazon.

7. Lowe's live

Wondering how successful branded Facebook Live sessions are? Well, Lowe's is an interesting case study. The home-improvement retailer teased out a Black Friday deals reveal on Nov. 2, getting more than 2,700 real-time onlookers. Since then, the recorded version of the video has garnered 1.4 million views.

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