How Earth Day Spread Through Social Media
According to Brandwatch, more than one million people took to social media to discuss and celebrate the international environmental awareness holiday.
This week, we celebrated Earth Day and for the 45th anniversary, the Earth Day network challenged others to lead the way. While there were events and initiatives around the globe, social media was abuzz with love for the Earth.
Brandwatch monitored the social chatter around the day, also publishing its list of top 100 eco-influencers on Twitter (in conjunction with Corporate Knights).
On Wednesday, April 22, Brandwatch monitored more than 1 million mentions discussing Earth Day on Facebook, Twitter, Instagram, YouTube, Google+ and a host of other social networks as well.
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