How Does Twitter Affect Movies?
How does Hollywood feel about Twitter? It depends: If people were involved with Universal Films’ Bruno, tweet is likely a dirty word. But if they were involved with Sony Pictures’ District 9, Julie & Julia or The Ugly Truth, they’re all a-Twitter.
Bruno took in $30 million during its opening weekend, but that figure plunged to $12 million during the film’s second week, with “a high volume of negative tweets” playing a part, AdAge.com reported, adding that market-research firm 360i compared Twitter traffic for Bruno during its first weekend at the box office with three other summer films and found that Bruno had the highest percentage of drop-off in second-day box-office grosses (-39%) and negative tweets (21%).
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