Despite recent growing pains, Twitter still generates a wealth of data that can tell us all kinds of things about its users.
Last week, we examined where the most hateful Twitter users live; this week we take a look at where you’ll find the happiest Twitter users in the world.
Brandwatch, a provider of social listening and analytics tools, listened to millions of conversations to uncover how people talk about both good and bad days online and described their general outlook on life.
Globally, English speaking countries including Australia, Ireland and the U.K. were more likely to talk about their good days rather than bad.
In the U.S., the West and South were more likely to express a positive outlook than those in the Midwest and Northeast. Of the 20 U.S. cities analyzed, Denver and Los Angeles were the U.S. cities with the highest happiness scores; Louisville and Fort Worth ranked the lowest.
Overall, men and women like to discuss general life well-being in positive terms equally. However, men describe their daily wellness more positively than women. In fact, the report indicates that women like to use more “life” terms, while men prefer “day” terms.
When broken down by topics relating to family and friends, work and money, people are likely to be just as positive about money as they are about friends and family when discussing their day, according to the report. However, people are less positive when discussing how these topics affect their life.
According to Brandwatch:
These findings suggest that while topics Friends & Family and Money are sources of happiness in the short term, Friends & Family is the greatest source of positivity surrounding conversations related to long term well-being.
The report also indicates that people are more likely to be positive during the weekend than they are during the workweek. In fact, during the workweek, people are more likely to discuss their daily well-being, whereas on the weekend people talk more about the quality of their lives overall.
For more insights, check out the full report.