How Do the Top 40 Canadian Non-Profits Use Social Media [Infographic]

The great folks at Hill and Knowlton over in Canada have crafted an intriguing study of the top 40 Canadian non-profits and how each of them use social media to connect with their users.  It’s interesting to note the success of the Doctors without Borders program, which has the highest number of likes and comments, while they don’t even hit the top 5 when it comes to how much they post on their own page.

As we see more of these infographics which explain the method in which social media is successful, it is becoming more evident that word of mouth and trust are key factors in the success of campaigns.  Users seem to promote content which is not overtly promotional, and also to like and trust brands and pages that seem trustworthy.