How Do Consumers Really Feel About Advertising?
A report from digital marketing company eZanga examines how different demographic interact with ads, and their preferences.
There is no universal solution for marketing to any group. Given the demographic spread, the niche use of certain social networks and the disparate responses to varying advertising formats, a diverse strategy is key.
A report from digital marketing company eZanga examines how different demographics interact with ads and their preferences.
Age plays a major factor in receptiveness; 28 percent of all respondents said they were most receptive to social media advertisements and 23 percent of 14 to 17 year olds were most receptive to video ads.
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