How Did We Become 'Spin Doctors' Anyway?
So, there I was reading PR Week recently when I noticed its quote of the day: “PR professionals hate spin and what it stands for.” The fact that said PR professional shouldn’t end a sentence with a preposition notwithstanding, the sentiment is right on!
Candidly, I have never been so smug with this craft to think I am beyond being called a “flack.”
It’s our nickname and it’s a term of endearment. Many journalists respectively celebrate their status as “hacks.”
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