How Cosmopolitan Netted 100,000 Paid Digital Subscriptions

Cosmopolitan, the Hearst-owned “Fun Fearless Female” lady mag, told Ad Age today that they reached a significant milestone: to date, the publication has scored 100,000 paid digital subscriptions, a number that’s quite encouraging to other struggling print magazines. So how’d they do it? Check out some of the learnings from Cosmo’s strategy below.

  • Charging more for digital subscriptions than for print: Cosmo offers print-only subscriptions for $15/year, while its digital subscriptions on Zinio and iPad are $19.99/year.
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