How CNN Made a Cisco-Sponsored Web Series About Progressive Cities

It includes both editorial and branded content

During CNN's 2014 Upfronts, president Jeff Zucker vowed that the network would be focusing on its digital presence and creating new opportunities for advertisers.

Three months later, the net's Web-first production company, CNN Digital Studios, is working with Cisco to present City of Tomorrow, a 10-part online series that explores ways different cities are trying to improve their citizens' lives. A 30-minute special, also called City of Tomorrow, will air on CNN on July 19.

"Within our CNN Digital Studios, we have an opportunity to build premium content, and we have that big television network to amplify it.

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